Ah, the sales cycle circle of life. To further complicate things (or simplify, depending on how you look at it), lead generation in business to business (B2B) marketing is changing. What once was france email database up is now down — literally — as traditional lead generating tactics realign with the new strategic norm of account-based marketing (ABM). Note: Make Leadfeeder a part of your lead generation 2.0 martech stack.
See your leads now when you sign up for our free 14-day trial. Traditional lead generation gets “flipped” In traditional lead generation, the funnel starts broad and trickles down to isolate the most interested customers. Awareness, interest, consideration, and purchase — you know the drill. After creating awareness at the top of the B2B marketing funnel, you zero in on interest. You drive people to your website’s landing page with the promise of value (i.